Tuesday, July 30, 2013

Clemson fans are among the country's most engaged

We laugh at your mockery, ESPN. Why? Because Clemson fans are the 20th most engaged supporters in the country -- and the No. 1 group in the ACC, according to a study by TicketCity. (Florida State ranked 22nd and Virginia Tech was 25th.) How did they determine that?

Fan engagement is evaluated in terms of the following metrics. The data is based on the 2012 season, excluding bowl games. Each metric was given a corresponding weight, listed in bold, which was determined based on how indicative the metric is of fan activity. For example, home attendance and ticket price are both weighted higher because they are a better direct reflection of home team behavior. Similarly, online metrics are not weighted as high as offline metrics because they reflect only the university-sanctioned social channel and do not account for other fan communities.

A famous coach from that other football sums up how Clemson fans feel: "Football is not a matter of life or death. It's much more important than that."

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